Happy Valentine's Day!

In Denmark and Norway, Valentine's Day (14 Feb) is known as Valentinsdag. It is not celebrated to a large extent, but many people take time to eat a romantic dinner with their partner, to send a card to a secret love or give a red rose to their loved one. In Sweden it is called Alla hjärtans dag ("All Hearts' Day") and was launched in the 1960s by the flower industry's commercial interests, and due to the influence of American culture. It is not an official holiday, but its celebration is recognized and sales of cosmetics and flowers for this holiday are only exceeded by those for Mother's Day.

In Finland Valentine's Day is called Ystävänpäivä which translates into "Friend's day". As the name indicates, this day is more about remembering all your friends, not only your loved ones. In Estonia Valentine's Day is called Sõbrapäev, which has a similar meaning.

In Brazil, the Dia dos Namorados ("Day of the Enamored") is celebrated on June 12, when couples exchange gifts, chocolates, cards and flower bouquets. This day was chosen probably because it is the day before the Festa junina’s Saint Anthony's day, known there as the marriage saint, when traditionally many single women perform popular rituals, called simpatias, in order to find a good husband or boyfriend. The February 14's Valentine's Day is not celebrated at all, mainly for cultural and commercial reasons, since it usually falls too little before or after Carnival, a major floating holiday in Brazil that can fall anywhere from early February to early March.

In Japan, in 1960, Morinaga, one of the biggest Japanese confectionery companies, originated the present custom that only women may give chocolates to men. In particular, office ladies will give chocolate to their co-workers. One month later, in March 14, there is the White Day, created by the Japanese National Confectionery Industry Association as a "reply day", where men are expected to return the favour to those who gave them chocolates on Valentine's Day. Unlike western countries, gifts such as candies, flowers, or dinner dates are uncommon.

Taken from Wikipedia